Amazon Prime Day lures shoppers into its website with the promise of great deals on everything from tech gadgets to Whole Foods items. However, the potential of finding a bargain on the internet is also creating a marketing boost for Amazon’s opponents, such as eBay, Walmart, along with Best Buy.
Revenue on Prime Day, which kicks off on Monday at 3PM, are anticipated to reach $3.4 billion worldwide this calendar year, according to Coresight Research. During the week leading up to this season’s event, searches for Amazon were up 544 percent over the previous week according to search marketing company Captify.
The post The winners of Prime Day: Amazon’s Opponents appeared first on Retailnewsfeed.com.
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