Amazon Web Services might be courting hybrid cloud customers in a Fascinating way

(Photo courtesy Flickr user Leonardo Rizzi / cc2.0) There are tons of businesses that know the advantages of cloud computing but, for many different good reasons, can’t move everything from one fell swoop. Amazon Web Services appears to be working on a product for their existing data centers that can make getting to the cloud a little simpler. The Information reported Friday that AWS was working on a”white-box” change configured about media connections to AWS servers it intends to sell to clients. “White box” is an hardware business term that has come to mean”not marketed by an internationally recognized hardware supplier,” a item usually built using standard parts and open-source applications sold without a brand name. Cloud businesses have been constructing their own hardware in data centers for a long time, but selling its own hardware would definitely be a shift for AWS. The Information indicated this means Amazon is based on Cisco, the media giant, and shares of media companies like Cisco and Juniper slumped following the report. However, it’s far from clear what Amazon is working would be instantly competitive with their merchandise; white-box hardware has been around for years, and there’s still a good quantity of demand for premium switches because handling your own white-box hardware can be quite complex depending on the ability of your team. It seems like this project — which, naturally, might just be a trial balloon that never comes to market — could make it much easier for businesses that want to operate with AWS but can’t or will not get rid of their data centres overnight to get started on the cloud. Hybrid cloud makes a lot of sense for businesses that have spent a great deal of money in infrastructure and also comprehend the computing needs of their workloads, but as the speakers during the Hybrid Cloud track at our GeekWire Cloud Tech Summit past month squared, it’s not the simplest thing to do in training. AWS’ white-box switch could simply be a means to sell hybrid clients switches constructed round their workloads that integrate nicely with the wider AWS infrastructure. It’d be quite surprising to see AWS compete against the significant networking companies in a marketplace that’s level at best, but stranger things have happened, and until more details appear about the capabilities of their AWS white-box change it’s hard to tell. The Information said AWS hopes to roll out these switches within 18 weeks, meaning that they’re in the relatively early stage of growth. An AWS representative didn’t immediately respond to your request for comment about the report.

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