Target Is Holding Its Own Against Amazon In a Cost That Is Spooking Wall Street

Sometimes really good isn’t quite good enough to Wall Street.

Target (tgt) on Wednesday reported strong on line and in-store quarterly earnings growth and, more importantly, a good jump in store visits by shoppers, demonstrating its attempts to utilize its stores to ward off competition in Walmart (wmt) and Amazon.com (amzn) are working. At precisely the same time, these initiatives are costing a lot of cash and unnerved Wall Street, with shares falling 5 percent.

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