Amazon boxes published with SmileCodes and artwork projects. (Amazon Photo) Depending on how much material you order from Amazon, there’s probably a good quantity of cardboard coming to your house and moving into the garbage. A new initiative from the Seattle-based e-commerce giant promotes shoppers to pause before crushing another box. Point your Amazon app at this SmileCode to find a dinosaur artwork project. (Amazon Picture) The interactive experience, with SmileCodes printed on transport containers, is supposed to engage customers with more than what’s inside the box. Clients scan the code via the Amazon app and access video content and instructions on how best to turn your cardboard to arts and crafts projects. The code attached here (you’ll have to have the Amazon app and permit access to your smartphone) belongs to a video which shows how to create a small cutout dinosaur. On this AdWeek narrative, the 360 video shows some fun creatures floating about a vibrant galaxy. Amazon, which shipped 5 billion items through Prime last year, will provide eight unique videos and projects for select customers across the country. In February, customers also received ideas for how to reuse boxes , together with hints such as “cowboy hat” or “roller coaster.” Clients are again encouraged to show off their creations on interpersonal media using the hashtag #morethanabox. Screen grabs of this Amazon app being used to get and watch a new SmileCode video. (GeekWire Images)
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