At the start of Amazon’s Alexa occasion Thursday,” Amazon’s senior vice president of both devices and services Dave Limp announced an upgrade to the massively popular Amazon Echo Dot. Addressing a crowd from the Spheres, the assortment of glass-domed, plant-filled conservatories at Amazon’s headquarters, also Limp clarified the way the louder, crisper sound and a pleasant cloth casing, the newest Echo Dot was a natural development of an extremely successful product.
But more than the hour–and more than a dozen new merchandise reveals–afterwards, it became clear the Alexa, the voice-enabled helper technology inherent Amazon’s devices, has been growing fast in recent years since its launch it’s approaching ubiquity. Or at least that’s what Amazon hopes.
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